Surprising project with Deep Purple

In my role as Creative Producer at Bait Studio I've been fortunate enough to combine two of my passions on a recent project, comics and music. When the studio was approached by Coolhead Productions to discuss the prospect of a potential animated music video for Deep Purple I was very excited.  Way back when I was about 11 my class teacher played us Smoke on the Water to explain how stories can be told through song and I've held the band in high esteem ever since, sitting alongside the likes of other rock luminaries Black Sabbath and Led Zeppelin. 

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The script was ambitious and some of the visual references were from the comics world, specifically the Corto Maltese Italian adventure comics created by Hugo Pratt. With this in mind I suggested a motion comics approach, rather than full animation and put forward some artists I felt could create something epic and also capture the likenesses of the band members. 

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Matt Rooke was the artist we brought on board, following consultation with the producers and our contacts at record label Ear Music. I was already used to work with Matt, as Stephen Aryan and myself are currently developing a comic series called The Promise with him. His portfolio already included some excellent likenesses and as he is a motion graphics artist himself, so he knew how we would need to receive the artwork in order to animate it.  He also plays guitar in a rock and pop covers band called Kong which also helps. 

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The song that the video was for, The Surprising, happened to be my favourite on the Infinite album, Deep Purple's 20th studio outing. It has a strong progressive rock feel, having been written by the band from an idea that started with guitarist Steve Morse whose work I knew well from the band Flying Colours.  Matt did an amazing job, not only illustrating and colouring all of the art, but also co-directing alongside me and working with the producers Collin Ganes, who also edited the film, and Craig Hooper. Alex Hollowood, Aidan Brook, Francesca Fornoni and Nick Dacey from Bait's motion design team and Production Manager Helen Pooler worked tirelessly to bring the video to life.  I'm still pinching myself that I've worked on something that involves legendary music producer Bob Ezrin (Pink Floyd, Peter Gabriel, Deftones, Jane's Addiction). 

“The official video for The Surprising takes the viewer on a journey through the magical 50-year history of the band. With high attention to detail, the animated masterpiece follows the five heroes of our story – Ian Gillan, Ian Paice, Roger Glover, Don Airey and Steve Morse – through a stormy ship cruise full of allusions and sees them riding off into the sunset.”

 

Feedback on the video has been universally positive and I've enjoyed reading the YouTube comments where people have been trying to identify the different Deep Purple albums that are referenced within the video. I have some more work in my role at Bait with some other musicians in the coming months, so watch this space. Also, if you order the gold edition of the Infinite Gold CD, you will get your hands on more of Matt's artwork.

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